EXCPR™: The best social media platforms for business

The best social media platforms for business

Choose the most suitable social platforms to compete in the local market - Kuwait

Modern social media platforms have clearly imposed themselves on businesses. These platforms have begun to change the shape of the marketing in companies across their sectors, as research suggests that the change in the marketing sector over the past two years has exceeded that of the last 50 years, due to the introduction and rapid spread of social media platforms. At the beginning of its inception, social media platforms were based on entertainment and happiness for individuals. According to EXCPR Consulting and Business Management CO located in the state of Kuwait, the social media platform can be defined as the process through which companies communicate with customers, and share information -different read, pictured and audio - using the Internet. According to EXCPR CO, social media platforms are considered to be public electronic media used in Kuwait like other countries of the world, as the results of the company's research indicate that more than 61% of citizens and residents of Kuwait have different accounts on social media platforms. The results of EXCPR CO research indicate that Facebook users, for example, grew from 0.82 million in 2011 to 4.2 million as of July 2021, with a growth rate of about 412%.

FACEBOOK

Facebook may be one of the oldest platforms to create, enabling SMEs to create a special page on the products and services provided. Facebook's management is constantly developing itself by updating the site with everything that will meet the needs of customers of all races, including the recent possibility of uploading live videos on the page. 2 million new accounts were generated in the state of Kuwait, an increase of 412% over 2011. Only about 38% of the users of this type of social media platform are women, while the youth group aged 25-34 has up to 45% and the most prominent use of this type of platform may have been due to the larger prevalence of Arab nationalities than citizens in Kuwait.

INSTAGRAM

Instagram is one of the platforms that suit businesses whose products are externally related, targeting consumers in particular. The hashtags "#" contribute to visiting the company's website and thus achieving more purchases. The group of women Instagram users in Kuwait accounts for about 38% of the total users, in addition to the youth group of about 45%, so that it is possible to communicate directly with these target segments and easily, if the target group is first identified and sends the appropriate messages to those segments.

TWITTER

The total number of Twitter accounts in Kuwait was about 2 million applications. The social networking platform -Twitter - summarizes topics related to products provided by companies to customers, in addition to shortening the times spent in the search process. Although the writing space is limited to "no more than 140 characters", it is not always required to access that value, if the entrepreneur or business can shorten the content of the message in a way that does not prejudice the meaning. Twitter also contributes to the rapid dissemination of news, related ideas, as it links topics to each other, making it a series of data around the world towards a particular product. Twitter has many features, such as the possibility of redirecting Retweets, which helps spread the topic with other non-followers, so you can get more comments and interactions about it, reaching more followers and interested in the company's products, as well as accessing the company's website and the possibility of finding other products. The second type of interaction in the Twitter program is "Comment on the Subject" Replies, which helps enrich and debate about the product or news that circulates about the company. There are also many other social media programs that share their specifications with Twitter, such as Tumblr.

Pinterest contributes business owners to uploading private photos of the products offered, and reaching different markets at record times and times. This platform also features a continuous survival, which can be linked to other images of the product.

SNAPCHAT

Social media platforms are constantly developing themselves and entering more platforms in short periods. This type of platform, Snapchat, focuses on the youth group and below in the speed of seeing what is going on around it and constantly communicating with friends and relatives in a large way. As of mid-2021, Snapchat accounts in Kuwait had a total of about 1.7 million users.

YOUTUBE

This social site allows you to upload videos and share your customers with the products provided. In addition, YouTube has become the right alternative to training and development, as well as its role in entertainment and good times.

The social networking site, LinkedIn, facilitates the task of establishing a CV for business owners and creating an extended network of relationships with specialists around the world. This professional platform also facilitates ways of communicating and meeting with specialists, as well as the possibility of participating in groups with common competence. It also helps large companies recruit and choose the best skills needed to work at record times. The total number of users of the Platform for LinkedIn in Kuwait was about 585,000 people, while the total number of companies and brands traded in Kuwait was about 7,300 companies in this platform.

BLOGS

Blogs, online magazines, allow you to quickly take notes and ideas, and publish them online. It can also include more photos and videos about the company's products and services provided to customers, as well as the possibility of posts and interaction with those services provided.

TIK-TOK

The recently launched Tok-tok program publishes video clips for the age group - young people and under. Therefore, many companies rely on the presentation of their products through this type of social platform, especially for those targeted to this age group.

Social news

It is another set of social media platforms that are out of touch, in that they are not intended to sell products or services. Such sites contribute to the exchange of interesting news and opinions by their members. Examples of these sites include StumbleUpon and Digg as well as Reddit.

In conclusion, EXCPR CO says that the most appropriate choice of social media platforms depends mainly on the use of the target segment of customers, and the extent to which they are present in these circles. Moreover, diversity and integration in the use of social media platforms will achieve the desired success and remain in the minds of customers in the long run.

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