CORPORATE VALUES
Who are we..
What we defend.. How to act
Companies usually
begin to determine the purpose of their presence and the reasons why their
owners did so, which is usually expressed through the " corporate mission
statement". The next strategic phase comes by defining the "corporate
vision" which answers the question: where will the company be in the
future. The "corporate values" came to address the question: How will
the desired goal be reached? Although the words contained in the list of values
of the company are simple, the difficulty is to turn them into a complete
belief in the stakeholders, through which the day-to-day work is carried out.
The corporate values
can be defined as positive and comprehensive axes that expect the rest of the
individuals to act on their impact. It is therefore a set of guiding beliefs
underlying day-to-day work, which affect not only the internal affairs of the
company, but also reach out to other stakeholders and determine the expected
values.
Here are the highlights
of the corporate values, and why it is important:
·
Make the right decisions.
·
Effective communication.
·
Motivate employees and build teams.
·
Attract more customers.
·
Keep talent.
·
Focus on business, and achieve the
highest level of goals set.
·
Discrimination at work and uniqueness
from other competitors.
·
Employees feel responsible for work.
HOW TO WORK
Here's how to create
the desired foundation values:
1.
Understand the corporate mission and the
strategic objectives it seeks to achieve.
2.
Choose the right people to form a team.
3.
Monitor current values.
4.
Brainstorming process which includes,
who are we? What's pushing us? What are the values that distinguish us from
competitors?
5.
Assemble more similar ideas and look for
common aspects.
6.
These constituent values are rated by
the best and most interesting of the team.
7.
Choose the best values, are those values
realistic, and suit the company's daily business?
8.
Review values, including:
·
Are the values chosen based on the
company's day-to-day business?
·
Do the values chosen do not harm
society?
·
Do values represent what a company
represents?
·
Are the values chosen linked to the
company's objectives?
·
Have minimum required values been
selected?
·
What happens if one of those selected
values is removed? Will the company be affected?
·
Have employees participated in the
value-setting process?
·
Do company values still make sense?
Here are some general
examples of the values of the global leading companies, in different business
sectors:
The values of the
company can be a source of knowledge of the weaknesses in the business of some
companies, after listing the values enjoyed by those institutions in exchange
for not focusing on others or ignoring them for any reason.
Finally, despite the
importance of the company's values in its stability and good management of its
business, many companies are still not convinced of the importance of values,
and their work in selecting some positive values as resonant slogans for the
company. It is not surprising that stakeholders see some actions from companies
that contradict or contradict their raised slogans, because they do not believe
in those values that have been established! Through the development of
individuals in general and openness to business, it is difficult to try to
mislead employees by carrying out resonant slogans that have nothing to do with
reality, the values of the institution must represent the actions of
individuals realistically and not what they want to get. The foundation has a
key force in guiding the daily behavior of individuals and advancing
decision-making at all levels.
EXCPR CO
Consultancy and Business Management
+ 965 600-excpr
www.excpr.com
info@excpr.com
