Core Purpose Is a Company’s Reason for Being
3M: To solve unsolved problems inno- vatively
Cargill: To improve the standard of liv- ing around the world
Fannie Mae: To strengthen the social fabric by continually democratizing home ownership
Hewlett-Packard: To make technical contributions for the advancement and welfare of humanity
Lost Arrow Corporation: To be a role model and a tool for social change
Pacific Theatres: To provide a place for people to flourish and to enhance the community
Mary Kay Cosmetics: To give unlim- ited opportunity to women
McKinsey & Company: To help lead- ing corporations and governments be more successful
Merck: To preserve and improve human life
Nike: To experience the emotion of competition, winning, and crushing competitiors
Sony: To experience the joy of advanc- ing and applying technology for the benefit of the public
Telecare Corporation: To help people with mental impairments realize their full potential
Wal-Mart: To give ordinary folk the chance to buy the same things as rich people
Contact EXCPR now, to discuss and discover your organization core purpose on info@excpr.com
