Feasibility Study sections

The feasibility study FS project includes the following main sections;

·         Executive summary

Summary of the Important findings and recommendations

·         Introduction

It will include and discuss the project description and justification in general.

·         Industry background

The next section in the FS project will discuss the basic background information on the coffee shop industry.

·         Business idea

Then, the project will discuss the business idea for establishing a coffee shop in the state of Kuwait, include its requirement and needs of customer. Also the business idea section will include the SWOT analysis approach ( strengths, weaknesses, opportunities and threats ).

·         Management aspects

After that, the project will include the management aspects section, which will evaluate the capability and skills, required to run the coffee shop business in high efficient way.

·         Marketing aspects

The marketing aspects is one of the most important part in the FS project, as it will discuss the market size and the growth rate in details. In addition, it will show the customer target segmentation and its specific needs and challenges. The marketing section will generate the date which will feed the other part of the project, thus it will include additional business techniques such as 4 P’s ( price, product, place, promotion ) 

·         Operational aspects

The operation section will illustrate how management should manage the company’s capabilities, resources and raw material to run the business in an effective way. The operational aspects will include the employee required, its skills, work distribution, … etc.

·         Financing aspect 

The financing aspect will show the project capital required fixed and variable cost, revenues and operating income.

·         Conclusion and Recommendation

The last part in the FS project will conclude the main results and present the most important recommendations that should be follow during the implementation stage.

·         Project timetables

Finally, the feasibility study report will converted the project results into an action plan and targets to run the business in high efficient. 

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