STARBUCKS’s STRATEGY

STARBUCKS’s STRATEGY

Discussion on the Company’s Mission and Values, by EXCPR™

Starbucks coffee shop can be classified as one of the world's leading organization, which is specialized in the coffee manufacturer and its derivatives. Within 40 years of operation, the organization was able to change the human behavior and their internal views about the cup of coffee. As a result, Strabucks build its name in different 64 countries around the word.

At that time, EXCPR™ - Strategic consultant firm - indicates that such success and high growth rate required some specific strategy and direction that the organization should follow. Then, the Mission statement for Starbucks was so suitable and applicable for today’s business and market, which said to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Therefore, creating and managing such business strategy able the organization to entrepreneur and lead the world’s coffee market during the years – refer as well to EXCPR™ previous study which shows that the market share for Starbucks business in the state of Kuwait was exceed 61.5%, as on 2012.  

As such positive results and quick achievement are the point of interest and requirement for any business owner or CEOs, EXCPR™ Company is creating such discussion and analysis to follow such direction by the other companies – in the market, and then create its own business model to reach benefits.

Power of supply and Quality

Starbucks starts its success by believe and follow some business values and principle between the owner, staff and customer. Thus, the organization starts with some general concept which is required by any customer like high quality products. Thus, such principle can be clearly shows in the organization products like the coffee beans, finishing product, sandwiches, mugs, etc.  And this is why organization has a major strategic objective by investing around USD 20 million in coffee farms by 2015.

Partnership with staff

The Strabucks staff is another example of the organization’s values. Therefore the organization is following a strategic principle in this field, as they call them a partner. Such terminology is so important to run the business in high efficient and professional way, as the company is sending indirect messages to its staff as we trust on you, so please act as owner. As a result, the total number of workers in Starbucks around the world has raised to about 200,000 workers –partner.

Neighborhood

Another valuable value that Starbucks group is investing in is the Neighborhood. Therefore, the organization is looking to serve it customer and more, by opening a nearby coffee shop branches with all additional required services. Among those services provided by Starbucks, in its continued presence on the main roads and vital places, provide places for business meetings, study, discuss, Internet service, newspapers and journals, music, and others.

Community

The community is another type of values that the Starbucks’ CEO is qualifies in. Therefore, the organization is usually looking to reduce the excess utility services to present its rule within the society. Thus Starbucks is aiming to reduce the water and power consumption by 25% by the end of 2015 – the basis is the 2008 year. Also, the organization is looking to ensure all its coffee products to be an ethically sourced by 2015, and to build all new company-operated stores environmentally. Additionally, Starbucks is looking to purchase renewable energy and operated in the company stores by 2015, and the recycle product. Then, Starbucks is going to mobilize its staff and customer to contribute one million hours of community service per year by 2015.

At the end, Mr. Nayef Abduljalel Bastaki – EXCPR™ Founder and CEO – said, the main reason of Starbucks success is due to setting a successful strategic direction. As a result, the organization is able to sell millions of its products per day, by presenting in more than 20,500 branches around the world- as is in March 2014. Additionally, such discussion initiative, is aiming to find out the important of the strategic principle for the successful in today’s business (Values, Vision and Mission), for the growing and existing companies to generate review and faster expansions.

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