How to build a strong relations with your customer to avoid threats from the other competitors?
1. Define customer requirements and expectations
2. Maintain a system of customer relationship management
3. Adhere to customer service standards
4. Make the commitment to customers a company ritual
5. Resolve complaints to achieve quality-improvement results
6. Determine what constitutes customer satisfaction
7. Customer satisfaction results
8. Compare customer satisfaction levels
Sources: Business Problem Solver: The Strategic Business Plan in Action, P.116
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