How can you maneuver into a market already occupied by an industry leader?
• Know your market
• Assess competitors’ intentions and strategies
• Determine the level of technology required
• Evaluate your internal capabilities and competencies
• Maintain discipline and vision
• Secure financial resources
• Develop a launch plan to market the product
• Maintain a discerning awareness of how customers will respond to your product offering
Sources: Business Problem Solver: The Strategic Business Plan in Action, P.120
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