EXCPR™: LinkedIn in Kuwait and GCC

LinkedIn in Kuwait and GCC

The LinkedIn program is based on bringing together specialists and common professions under a broad social cover, developing those acquired relationships and making it easier to communicate with them in different locations around the world. In addition, the idea of this professional program was based on helping companies and executives in companies to offer their career opportunities, and to attract the best desired experiences and skills that are present in the market during a record period of time. The importance of this program is that it contributes to the development of the necessary skills among individuals by applying for the desired technical or administrative positions in companies and institutions in their various activities. Therefore, such modern software and applications can be relied upon to update and download your CV anytime, anywhere around the world. The strong linkage between business implementation and modern technology has recently become imperative for us as a company seeking to develop institutional work in the local and GCC region to highlight it and add more value to the leading business process. EXCPR Consulting studied and analyzed the dimensions of the use of this program among local and Gulf companies, the most prominent results of which were as follows:

Gender

The results of the study, conducted by EXCPR Consulting and Business Management on 12/2019, indicate that the vast majority of the users of the LinkedIn program in the GCC region are from the middle of the male segment and by more than 94%, as described in the following figure:

Smartphone

The aim of this study was to find out the extent to which the LinkedIn software was used directly through modern smartphones. In this regard, the results of this study indicate that about 62% of all LinkedIn users in the GCC region used smartphones to follow their specialized relationships and communicate with them continuously. The following figure shows the size of this percentage of smartphone users in GCC region:

Frequency

As for the rate of use of the segment of actors in this region, the results of the survey of EXCPR Consulting indicate that about 38% of businessmen and specialists in the Gulf region use these programs at least once a week. The results of the company's study also show that 32% of them use the LinkedIn program at a rate of one per day. These results also show that 29% of managers in the region use this program frequently during the day - 2 to 3 times a day. The importance of knowing this, in order to direct the messages used by advertising companies in the development of commercials of various kinds, in order to influence the decision process of customers. The following figure shows the periods of use of the LinkedIn program in the business community of local and GCC institutions:

Title

As for the most prominent users of the LinkedIn program in this region, the results of the research conducted by EXCPR Consulting and Business Management show that 45% of them are in senior management in their companies. The results of this study also show that other sectors of employees and managers used such programs by 29% and 26% respectively:

Purpose

Although the aim of the LinkedIn program is to bring the specialists together and get the best human resources through their employment, in addition to the necessary development and rehabilitation processes, the results of this study confirm the existence of other uses and reasons for this program in the work of GCC region. The results therefore indicate that about 19% of users of this program do PR relations work for their company. An estimated 17% use LinkedIn for a private social platform like the rest of the social media platforms – Twitter, Instagram and Snapchat. An estimated 14% of users rely on this program for the development and qualification processes needed to achieve more supervisory positions and others. The following figure shows the distribution of the rest of the reasons for using the LinkedIn program in the local region and the rest of the GCC:

In conclusion, investing in such modern technology programs, using them optimally, would add value in importing the best technical staff needed to develop the institutional process, in addition to being a good tool for qualifying workers to progress the career ladder significantly. The organization is able to remain more and wider in the market thanks to these highly qualified and efficiency. The importance of the human element and the skills it possesses have become one of the most important selection standards pursued by the leading international companies at the moment, and the skills and abilities factor of the employee has become a top position on the degree he possesses. It was only after examining the reality that these companies relied on this strategy and were aware of the amount of productivity that could be achieved.