CORPORATE STRATEGY
Operational activities
· Monitoring and adapting plans –comparing actual data with forecasts, acting on feedback from customers and suppliers, acting on reports prepared by first-line managers)
· Controlling budgets
· Determining employees needs
· Ensuring that objectives are SMART
· Implementing plans, procedures and projects
· Identifying customer needs by market research
· Identifying ways to lower costs and minimize waste
Current positing
· SWOT analysis
· Market position
· Anaysing figures for profit, that adding values and control budgets
· Analysing the product portfolio, including stage in the life cycle of main products
Senior and Middle Managers role
· Setting overall sales and revenue goals
· Identifying new markets
· Setting budgets and making long-term forecasts of costs
· Improving distribution channels
· Investing in technology, plant equipment
· Identifying opportunities for new products
· Price policy, values for money products vs. high quality/ premium price products.
· Building brand loyalty
· Integrating on-line and off-line procedures, for sales and customer services
Board and senior managers
· Market strategy
· Evaluating current markets: development, consolidation, or withdrawal
· Company’s position and social responsibility
· Identifying major cost saving
· Prioritizing sales growth and market share, or earnings growth and profitability
· Business development: looking at possible takeover targets, mergers, alliances, entering new market? Joint venture
· Add value to shareholder
· Product diversification, or focus on core business
Contact EXCPR™ for more information and reference on such business in Kuwait – Kingdom of Saudi Arabia – Bahrain – Qatar – United Arab Eremites – Dubai - Oman
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