SUCCESS EQUATION IN TODAY’s BUSINESS

SUCCESS EQUATION IN TODAY’s BUSINESS

By the author

Kuwait 28th April 2011

As we had an engineering background, we used to expect the results by having the same inlet. For example in refinery sector, as we are applying the same feed into the unit with the same conditions – temperature, pressure and flow – the results or the products are expected and knowing before as such issue are following theories or equations. BUT is equation concept is applicable for any sector?. This article wills discuss the same for today’s business.

As a company is looking to be in success in the market, they should follow – what we call it – the RULE in BUSINESS. Thus in any business, management or owner should follow the below structure in order to achieve its main target which is – to maximize the profits.

1-         High quality product

It is the first step for any business wants to be in success, to produce and introduce a high quality product. What we mean by such terminology is to produce a product which has the following characteristics- Quality, Efficiency, Competitive advantage, etc.

But is such step is the only one to be in success, simply NOT – but the next step is also important.

2-         Good marketing

After introducing the high competitive product into the market, managers should find the best path for introducing such product to the customer. In such step, customer should get the clear massage regards the products with its values – which hopefully related to his one. Such step is simply shows the product characteristic for the targeted customer.

After that, it could be a further and next step to keep the companies in success position, but the above two steps are conceder as the main and the most important one for success in initial point of view.  

Finally, by choosing an unique product with smooth way for introducing to the customers, business will be in the market for long term by expanding globally (horizontal axis) and growing deeply (vertical axis).

For more information about such idea and more, please visit EXCPR™ website at www.excpr.com