The feasibility study FS project includes the
following main sections;
·
Executive
summary
Summary of the Important findings and recommendations
·
Introduction
It will include and discuss the project description and
justification in general.
·
Industry
background
The next section in the FS project will discuss the
basic background information on the coffee shop industry.
·
Business
idea
Then, the project will discuss the business idea for
establishing a coffee shop in the state of Kuwait, include its requirement and
needs of customer. Also the business idea section will include the SWOT
analysis approach ( strengths, weaknesses, opportunities and threats ).
·
Management
aspects
After that, the project will include the management
aspects section, which will evaluate the capability and skills, required to run
the coffee shop business in high efficient way.
·
Marketing
aspects
The marketing aspects is one of the most important part
in the FS project, as it will discuss the market size and the growth rate in
details. In addition, it will show the customer target segmentation and its
specific needs and challenges. The marketing section will generate the date
which will feed the other part of the project, thus it will include additional
business techniques such as 4 P’s ( price, product, place, promotion )
·
Operational
aspects
The operation section will illustrate how management should
manage the company’s capabilities, resources and raw material to run the
business in an effective way. The operational aspects will include the employee
required, its skills, work distribution, … etc.
·
Financing
aspect
The financing aspect will show the project capital
required fixed and variable cost, revenues and operating income.
·
Conclusion
and Recommendation
The last part in the FS project will conclude the main
results and present the most important recommendations that should be follow
during the implementation stage.
·
Project
timetables
Finally, the feasibility study report will converted the
project results into an action plan and targets to run the business in high
efficient.
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