CUSTOMER-DRIVEN FEASIBILITY STUDY

Feasibility Study

Executive summary

Executive summary that briefly sets what follows (tells the readers -you and your team -what you are going to tell them).

Micro-level market assessment:

• Target market and its pain identify; compelling benefits of your solution identified, with evidence that those in this segment are willing to pay a price that works.
• Target market segmentation, size and growth rate.
• Options to grow into other segments 

Macro-level market assessment:

·         Overall market size and growth rate

·         Macro-trends analysis to assess future market growth and attractiveness 

Macro-level industry assessment:

·         Five forces analysis: whether or not he industry is attractive;

·         Likely changes therein going forward.

Micro-level industry assessment

·         Any proprietary elements;

·         Any superior organizational processes, capabilities or resources identified that are not easily duplicated or imitated;

·         Economic viability of business model established:

o   Revenue forecast

o   Customer acquisition and retention costs, and time required to obtain a customer;

o   Gross margins;

o   Capital investment required;

o   Break-even analysis;

o   Operating cash cycle characteristics 

Team assessment

·         Team’s mission, aspirations and propensity for risk;

·         Team’s ability to execute on the CSFs in this industry;

·         Team’s connectedness up, down and across the value chain.

Key words:

feasibility study - feasibility study in dubai - dubai consultant company - FS - Dubai - Feasibility Study in UAE.