Customer Needs - Real Cases

REAL CASES FOR APPLYING CUSTOMER NEEDS

• iMod’s success in the wireless market is an example of how important it is to have a product offering clear and compelling benefits to carefully target market.  In just two years, the company becomes the most widely used mobile internet service in the world.

• Hero Honda – Agreement between Hero Cycles of India and Honda Motor Corporation - won 5 Million customers and 40% average annual growing sales within 4 years.

• Whole Foods customers forked out an average of USD 826 per square foot, comparing with the market average of USD 487 per square foot.

• EMC overtook its competitors, becoming the data storage leader, with a 41% market share, up from just 5% three years earlier.