Customer Needs - Business Development

 

Customers have their own specific needs and special requirement in each certain market and industry. Therefore, the modern competitors are looking to find out such needs – in term of customer’s values and pains – and then apply such wants. For example, the customer in Kuwait may require such specific criteria on a product, which is more valuable to them comparing with other global region.

The idea behind initiate such product, is to follow the Marketing modern methodology which is “customer derive market”. Thus, a company can achieve and satisfy the following benefits by applying such project; 

• Improve sales, by developing and creating products
• Maximize the profit margin, by saving capital and resources, satisfy customer segmentation and specialty  
• Leading the market and setting standards  
• Grow competitive advantages
• Market growing rate, by setting the current targeted customer

At the same time, a company could lose a lot of profits, if they miss customer needs;  

• Other competitors could lead this market
• Decreasing in market share, and then moving out from the market
• Opportunity cost 

Contact us now for more infomration about Customer product and other.

SHARQ – AHMED ALJABEER STREET – CBK BUILDING ( Opposite to Dar Alawadi ) – LEVEL 6
P.O. BOX 21407 – SAFAT 13075 KUWAIT
Tel: +965 229-71156
Fax: +965 224-78734
Mob: +965 600-excpr (600-39277)
Email: info@excpr.com
Website: www.excpr.com