THE
ROLE OF STRATEGY IN BUILDING MCDONALD'S CHAIN
McDonald's, a food company, has
grown rapidly, necessitating an analysis of this phenomenon in today's
business. Since its first branch opened in 1955 by its FOUNDER Mr. Ray Kro,
these milestones have begun to be visible, indicating the results of a college
that will occur in the near future. One of the most important secrets of this
success is the presence of the pioneering and inspiration factor of its
founder's personality, which was the greatest role in the founding of that
empire to reach , until 2014, to reach the hands of more than 600 million
customers daily around the world, which has caused the company's shares on the
global stock exchanges to double by 219.3% in the last 10 years alone.
The strength of the mission that McDonald's has been involved since its inception has been about ways to provide the right environment for the food services and products sector, which has had the greatest impact in building and maintaining the group in the face of different market changes and resistance. In addition, the values adopted by the foundation also have a distinctive impact in maintaining departments and employees in their various geographical and temporal locations to achieve and complete strategic objectives. Such values and principles adopted by the organization, customers who consider them - McDonald's - are the basis for the establishment and development of the group permanently, considering that customers are the core of the survival of the organization, and the strength that derives from them its activity. Therefore, the founders' vision of The McDonald's Group usually takes care of customers by offering high quality products, competitive side services in the group's restaurants such as cleanliness and welcome, as well as added value to every customer, at anytime and everywhere. McDonald's employees are one of the value that executive management is constantly investing in, as it is one of the group's other assets and pillars. The foundation is therefore interested in providing all career opportunities for competencies, training programs and leadership development, as well as a system of motivation and rewards within the organization. As for the system and business model system, it is also one of the key values on which management relies in carrying out its work in its continuous and usual manner. The ethical aspect of business, has been interested in refining the core values chosen to build the McDonald's system, such as transparency, honesty and integration. Like other leading organizations, McDonald's Group values include community responsibility and services. The founding management of the McDonald's chain is also concerned with sustainability and profit growth for shareholders and owners. Therefore, McDonald's group usually takes great care of customers and the integrity of the organization's system. In addition, McDonald's management is constantly developing its products and services in anticipation of any changes that overwhelm future and new markets.
Finally, the survival and competitiveness of the world-renowned McDonald's Group can be specify into three major strengths: First, there is a strategic vision and inspiring enthusiasm in its founder through which he was able to turn the idea into a project located in every street in different countries of the world. Secondly, the foundation is firmly based on a set of values and principles passed down by generations of executive departments and the peoples and civilizations of the nations of the world. Third, relying heavily on the elements of strategic work and its spread among the group's staff. Then, EXCPR CO. - Consultancy and Business Management - said that the aim of this project is to highlight the role and importance of strategic work in building and maintaining leading organizations, through which entrepreneurs can emulate the strategies and success factors of outstanding global organizations to achieve the ultimate goals in business.
The application of strategic business principles at the popular McDonald's restaurant chain has achieved:
1.
Make hundreds of millions of people around the world trust
the McDonald's system.
2.
Increase the number of branches around the world to
reach 35,000 branches spread across more than 100 countries.
3.
Achieving a distinct market share of the group in
Kuwait, which exceeded 37.8% - EXCPR CO. study in 2012.
4.
More than 80% of McDonald's restaurants are run by
independent companies and institutions.
Business sustainability
P.O. BOX 21407 – Safat
13075 Kuwait
Tel: +965 600-39277
(600-EXCPR)
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