marketing by Kuwait's Companies

May 2012, Kuwait

A Study prepared by M/S EXCPR co. - Study-Consultancy-Business Management

KD 157.5 Million, is the Total spending in Marketing by the local companies and global brand names - in Kuwait

Summary

EXCPR co. promised to work a phesical study on the marketing subject of companies and global brands in Kuwait. The founder and CEO of EXCPR Mr. Nayef Bastaki said that the study dealt with the marketing budgets of local businesses and the volume of advertising. The study stated that, in Kuwait's market, there are more than 630 companies and a different brand (including local and international) which are using the marketing tools in their work widely and continuously. Then, the estimated budget for the total marketing subject - by the companies- in Kuwait is about 157.5 million dinars annually. The average number of advertising - by companies  - in Kuwait is calculated to be around 9 different ads. for each company per year. At the level of corporate actors, which have continued to ad marketing with their customers once at least every two weeks, there are almost 48 ​​companies.

Activity sectors

The top sector - in term of spending in marketing- is for the food and restaurants sector, which cover almost 14.6% of the total of different ads. in the state.On the other hand, the Internet and mobile communications sector is the most dynamic business sectors in Kuwait in terms of the number of ads and competitive marketing, as the rate of annual declarations different for each company is about 50 declaration between the satellite and the Internet, roads and main streets, public transport and daily newspapers ... etc. Then, the banking sector ranked third, followed by the automotive sector. While the field of training and consulting is the weakest sectors, as the rate of ads in which each company is about two announcements per year. More details is shown in the below chart,

According to the results of this study, the optimal number of ads for the absolute, varies directly with the quality of the business sector, in the sense that some sectors need to focus on a minimum number of ads per year, in order to survive in the market and the ongoing competition. The new companies - in the market- can - also - take this advantage for setting the resanable number of  ads required per year.

The Target Segment

 Then, the results - is also shows- that each business sector in the different marketing tools used to reach the targeted segment of customers, for example, the Fashion companies - in Kuwait - are focusing more - in thier business - to the ladies segment by the rate of 64.4% of the thier total advertising. While the Hotels and Resorts sector - management - are attracting- more - in the Kuwait's and non-Kuwait's - men-  segment in thier works by 71.4% of thier total advertising.

Budget Vs. Marketing

On the other hand, the study indicates that about 29.2% of the total value of the marketing budget in the State of Kuwait, is penting on newspaper advertisements - printed in both Arabic and English. After that, as for the percentage of total ads proclaimed in the visual media (satellite channels, screens, etc. ..), they constitute about 20.9% of the total budget allocated marketing ads in Kuwait. Then, it is worth mentioning that the budget set for the publication and marketing of advertising via the Internet and social networking different, they constitute about 3.4% ONLY of the total public budget, which is an important signal to the investors and businesspeople to extract the potential opportunities for growth and expansion of the marketing in this aspect. Refer to the following pie chart,

 

Top 10 - in Kuwait

At the level of competing companies, MTC «Zine» is located at the top of all Kuwait's companies - in term of spending in marketing, which equivelent to 7.7% of the total Kuwait's marketing budget. Then, the second position is for Wataniah Telecom, which spend around of 3.67% of the total exchange ads in Kuwait. While ,the third place, is for VIVA Telecom  - new company- and a rate of 2.85% of the total marketing budget to public companies in Kuwait.

It is worth mentioning that the top three - in terms of spending on marketing and advertising - companies are for the different mobile operators in Kuwait. While the banking sector took a similar number the presence - of the top 10 - of three institutions in different financial centers , which are the National Bank of Kuwait - NBK, Kuwait Finance House-KFH , and Commercial Bank of Kuwait. See the following chart for the top 10 compaines in Kuwait

EXCPR co.

EXCPR co. is a consultancy and business management company, which was established in Kuwait by 2010, by its founder Mr. Nayef A. Bastaki. The company choose this market to support other companies to increase it efficency and maximize thier profits achaived.

P.O. Box, 3378 Meshref 40183 Kuwait

+965 600-excpr (600-39277)

info@excpr.com

www.excpr.com

twitter @excpr

           Nayef A. Bastaki

  EXCPR Founder and CEO