EXCPR™: Kuwait Soft Drinks Market

Kuwait Soft Drinks Market

Market size, market share, impact on the environment

The soft drinks market represents the shape of the culture of society in terms of the availability of financial value in addition to another aspect that simulates the prevailing health culture. In the 2024 report, EXCPR Consulting and Business Management CO. in the State of Kuwait is studying the shape of the soft drinks market that customers drink at home in terms of Market size, Market share, in addition to the materials manufactured for cans and their impact on the Environment. The company also adds that such reports would support the decision process in the factories of those competing companies, whether local or Global, in addition to the size of marketing expenses to be exerted in order to increase the volume of sales. The results of the research also contribute to supporting the manufacturing process used in the formation of these drinks, whether liquid or solid - cans. The results also illustrate the desires and needs of the local consumer in the Kuwaiti market, in an accurate manner, which contributes to supporting the necessary development of production lines.

Market Size

The results of the research of EXCPR CO. indicate that the size of the soft drinks market in the State of Kuwait has become approximately 1.4 billion cans annually, which represents a financial value of 143.4 million KD annually - equivalent to 465.7 million USD in 2024. As for the total volume of liquids used in these cans, it was equivalent to 383.5 million liters per year. By projecting these results on the local market in the State of Kuwait, the consumption of citizens and residents in the State of Kuwait of liquids annually approached 312 cans per person, 6 cans per week, with a consumption of 83 liters of soft drinks per person. The results also show that one person in the State of Kuwait spends about 31.2 KD annually on various types of soft drinks - about 101.2 USD.

Market Share

There are more than 200 types of soft drinks in the Kuwaiti market, whether manufactured in the country, or those imported from abroad. These types include different flavors, sizes, and cans, simulating the needs and uses of customers in the local market. As indicated in the following figure, which shows the market share of these brands, which customers selected in 2024, Pepsi brand dominates the list at 25.4% of the total market volume, against other shares for 7up and Coca Cola brands equivalent to 15.3% and 11.6% - respectively.

In more detail, the research results indicate that 15.6% of the total customers in the local market in Kuwait prefer regular Pepsi, compared to 9.2% for regular Mountain Dew and 7up zero drinks - each. Next comes other soft drinks that are no less important than their predecessors, on which the home soft drink market depends, such as diet Pepsi and regular Coca Cola at 7.8% and 6.4% - respectively. The following figure shows the distribution of the rest of the beverages relative to the local market in homes.

Scale

The results also indicate that customers in the local market prefer traditional products - those that have not undergone any change or additions - with a high percentage of 64.8%. The following figure shows the percentage of customers' consumption of the classification - flavors - for soft drinks:

Cans

The results indicate that the local market in the State of Kuwait depends on metal cans - made of aluminum - more than others, by 61.4% of the total market size. While the reliance on glass cans was important by 36.7% of the general volume. As for the dependence of customers in the State of Kuwait on plastic cans, they were significantly lower, by 1.9% of the total consumption volume.

Environmental conservation

The production process of soft drinks relies heavily on other production lines related to the materials used in the manufacturing processes of containers in which liquid is added. These other production lines have a role in integrating the manufacturing process of soft drinks, in addition to affecting the environment mainly. The results of EXCPR CO. indicate that the consumption volume of the soft drinks manufacturing sector for Glass was about 75,015 tons per year, which is expected to reach about 122,192 in 2034. As for Aluminum consumption in the sector, it reached about 15,891 tons per year, which is expected to double to 25,885 after ten years. As for Plastic, it remained one of the least used materials in production processes at 783 tons per year, compared to an increase of 1,275 in 2034. The following figure shows the volume of consumption of materials used in the manufacture of soft drinks in the State of Kuwait in the coming years.

Soft Drink Prices

The following table shows a comparison of the prices of soft drinks per liter in some countries of the world, and the average value of one liter of soft drinks in the State of Kuwait was about 0.245 KD - equivalent to 0.790 USD.

Average soft drinks price – USD per liter	Country
5.4	Switzerland
4.2	Denmark
3.4	France
3.0	Italy
2.8	US
2.6	UK
2.4	Canada
2.2	Poland
1.5	Turkey
1.4	UAS
1.0	Saudi Arabia
0.8	Kuwait
0.8	Chaina
0.7	Iraq
0.6	Egypt

In conclusion, the company said that the soft drinks market used in homes of the State of Kuwait is one of the promising markets for its annual growth, in addition to the revival of the economic activities for other business sectors. The boycott of some types of imported soft drinks by consumers has had the greatest impact in reorienting the market share among competitors. The dependence of companies on marketing and showing products to customers is important in increasing sales volumes. In addition, the significant impact shown by the technology and modern applications sector has culminated in more companies and brands showing competition.

منتجات اخرى

فيما يلي ملخص للمنتجات التي تقوم بها شركة اكسبر للاستشارات وإدارة الاعمال، والاضافات التي تحققها للزبائن.

المنتج	الإضافات
الرسالة، الرؤية، والقيم	المحافظة على أساس الشركة، شحذ الاداء نحو تحقيق الأهداف، التأكيد على مبادئ العمل
دراسة الجدوى الاقتصادية	المحافظة على مصادر الإنتاج المالية، تقليل المخاطر
خطة العمل	خارطة جيدة لطريق قيام المشروع التجاري، تقليل نسبة أخطاء التنفيذ
تحليل السوق	المنتج المطلوب، السعر المناسب، المكان الأفضل، تشجيع الزبائن للشراء
استراتيجية المؤسسات	التأكيد على خلق القيمة المضافة لمنتجات الشركة
استراتيجية الاعمال	تحديد الميزة النسبية للشركة، طريقة المنافسة في السوق، واختيار الأفضل منها
مؤشرات قياس الأداء KPIs/ OKR	اختزال بيانات المؤسسة على هيئة مؤشرات يسهل فهمها واتخاذ القرارات اللازمة تجاهها
بطاقة الأداء المتوازن	متابعة الأداء وقياس فاعلية العمل المؤسسي
نموذج الاعمال	فهم طريقة العمل في المؤسسة بشكل متكامل، وسرعة الحصول على المعلومات
الحوكمة	بقاء المؤسسة، استقطاب المستثمرين، الوعي والشفافية، بالإضافة الى الرقابة الفاعلة
إدارة المخاطر	تحليل المخاطر ورصدها، والتعامل معها، والحد من حدوثها
إدارة استمرارية الاعمال	تنظيم الاعمال ومواجهة الازمات المحتملة، والتعامل معها بشكل افضل